Analytics are important to see how users interact with your website.

High bounce rates may indicate that the website visitor did not find what they are looking for on your website. Data can be segmented in many ways. I would segment my data by seeing how users accessed my website, whether it is via phone, tablet, or computer. I would also segment my data by seeing what part of my website is the most visited when it was visited, and the area in which they were accessed. Context would be used to see how and if my website is growing. It would tell me if there is growth, is it coming from my website; how it’s set up, the information it provides, or is it just an increasingly popular topic among the designated market. If my website was an e-commerce website then a macro that would be used would be a completed sale and it’s a receipt. A micro conversion would be someone signing up for emails that provide information and articles that may interest the user or sales on recently viewed products. My key performance indicators are how long someone has spent on my site, how many people signed up for email updates in one day, and blog articles published in one month.

Other benefits provided by website analytics would be the measurement of how successful your website actually is. They can measure how relevant the information a blog providing actually is or if people are really interested in what you are selling. They can also measure how easy your website is to use and navigate for first time users. Analytics can also measure how successful your marketing and advertising strategies actually are and how people stumbled upon your website.